Hospitality Marketing with Joe Arends

From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success

This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire. Today we talk about hospitality marketing and more.

This week’s theme: Hospitality Marketing

“The skills that got you here today are not the same ones that will take you confidently into the future. Continue to learn and adapt.” – Jennifer Touma

Effective marketing often comes down to the clarity of your one message and the way it is consistently shared. That’s why the extensive experience in the hospitality industry makes today’s guest perfectly suited to help the industry thrive…with specific hospitality marketing.


Joe is an experienced marketer with more than 15 years of experience working in hospitality, food and beverage, agency, distribution, and retail environments.

Recognized as a strong leader with a passion for innovation, Joe excels at growing brands, delivering digital results, and building lasting partnerships.

Prior to Joe’s current role, he was a Senior Manager, Commercial Services Field Marketing for Hyatt Hotels Corporation, where he worked with over 125 hotels across eight different sub brands. Joe focused on building cross-functional strategies between Operations, Sales, and Revenue Management to drive digital revenue for the properties in his region.

Joe is a certified digital marketer with the Hospitality Sales and Marketing Association International (HSMAI). He currently volunteers as the Vice President of Marketing & Communications for HSMAI’s Chicago Chapter. Joe holds a Bachelor of Arts in Marketing and Operations & Supply Chain Management from Marquette University.

Ways to connect with Joe



Quote of the day:

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin