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This week’s theme: Brand Strategy
Brand strategy is a topic that can confuse…what is it and how do we do it?? Today we get the pleasure of talking with an expert in this arena who breaks it down and provides examples of do’s and don’t’s that can help your business!
From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success
This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire. Today we talk about the importance of brand strategy for your product, service and business.
Larry is a brand architect and strategist, executive coach, keynote speaker, and growth advisor. He has a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving business landscape. He founded and moderates the annual CEO Brand Leadership Roundtable and CEO Fireside Chats at the Harvard Business School. These popular programs have showcased over 50 CEOs of iconic and leading brands including:
- Delta Air Lines
- Dunkin’ Brands
- Ritz-Carlton
- NBC Sports
- Harley-Davidson
- PGA of America
- Converse
- Newman’s Own
- Zumba
- TaylorMade Golf
- Joseph Abboud
- Birkenstock
- Wheels Up
- TB12
- Keurig
- Donna Karan
- Bose
- Polar Beverages
- Foxwoods
In partnership with the Harvard Business School Association of Boston,
Larry created and produces the CEO Lounge. This online communications platform features up-close-and-personal interviews with dynamic business leaders spanning numerous industries and market sectors.
For 20 years, his advertising and brand consultancy agency Gulko & Company launched and positioned brands for the Fortune 1000, middle-market companies, entrepreneurial ventures, and non-profits. A sought-after thought leader, Larry has delivered numerous keynotes, commencement addresses, is a Mass Challenge business mentor and has lectured at the Babson College Graduate School of Business and Executive Education Program.
Larry is an advisor to the C-level community and has served on boards and committees including Babson Advisory Council, ASAE & The Center for Association Leadership, The American Marketing Association, Gifting Brands, and The George Washington University.
Most Recent-
Larry created BRAND: NEW DAY, a one-of-a-kind brand-building and thought leadership retreat designed exclusively for an individual company looking to take a fresh look at their brand and determined to take it to the next level – drive brand leadership and business growth. This company-focused program was originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is the immersive C-Level thought leadership roundtable emulating an open enrollment idea exchange with peers. Both programs are delivered virtually and in-person.
He is the co-host of Name Brands, CBS Boston. This insightful and entertaining brand leadership podcast show features in-studio conversations with iconic brands and CEOs who share their insight to create and build best-selling brands, dominate product categories, enhance consumer affection/loyalty, and drive brand performance.
Dive Deeper into this discussion with Heather and Larry on Clubhouse on Mon April 19th at 12pm. Here’s the LINK
Connect with Larry and learn more about Brand: New Day Retreats
Take advantage of Larry’s incredible offer of a one-on-one brand call HERE
Quote of the Day:
“Products are made in the factory, but brands are created in the minds.” Walter Landor
Have you taken the Fire Style quiz yet? Different styles adapt to and embrace change in different ways. Find out how your style can help you navigate today’s world. Take the quiz HERE
