This week’s theme: Advertising
Advertising is one of the most efficient strategies to attract consumers and capture the attention of your target audience. Advertising success is dependent on presenting exceptional value, emphasizing important features, and establishing a user-friendly experience. It plays an important role in the growth of a business. It’s an important marketing strategy for acquiring new clients and keeping existing ones satisfied.
And today, we get to dive past advertising into the deeper lessons that came from our guest expert’s experience in that world. Join us in our interview with John Follis today as he shares the key factors that contributed his success in advertising…and life.
From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success
This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire. Today we talk about advertising and how it may help a business succeed.
As a Madison Ave ad man, John Follis, spent the first years of his career getting fired — 4 times. But then, at 33, he co-founded a Madison Ave agency that became one of the most successful and awarded in the country. His ad work has been covered in the NYT, WSJ, USA Today, Forbes, Harvard Business Review, and a marketing textbook. He’s also had the unique experience of being honored at The White House for a successful public service campaign he spearheaded.
As a successful entrepreneur and thought leader he’s written for ADWEEK and addressed The World Business Academy and Yale Entrepreneurial Institute, among others. But, before all of that, he was fired 4 times in the first 7 years of his career. He also flunked out of his first college advertising class and was told to forget advertising as a career. How he overcame those rejections is one of the stories included in his documentary style short film series entitled, “True Stories in Advertising” on YouTube and Vimeo.
Connect with John:
Quote of the Day:
“Sometimes adversity is what you need to face in order to become successful.” ~Zig Ziglar
Have you read Where’s the Office? Moving Today’s Leaders from What IS to What CAN BE yet?