Sales Enablement with Roderick Jefferson

Sales Enablement with Roderick Jefferson

This week’s theme: Sales Enablement

This refers to the practice of equipping sales teams with the resources and tools they need to be more productive. Everything from training and coaching to data analysis and technological solutions is covered. It is an important part of any business’s success. Learn more about it as our guest expert shares his experience and his objective of assisting businesses in accelerating and increasing sales productivity.

From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success

This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire. Today we talk about what sales enablement is and how it helps businesses.

Roderick Jefferson

Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to create bridges between internal organizations to empower sales to exceed expectations.

Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. Roderick is also a member of several Advisory Boards, including Capella University,, Sales for the Culture, and Selleration Inc.

He held a variety of executive leadership, sales, sales enablement, operations and customer experience roles at Magnit, Netskope, Roderick Jefferson & Associates, Marketo, Oracle Marketing Cloud,, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.

When not working on sales projects and programs, he can be found perfecting the art of barbecuing or playing on his bocce court in his backyard with his family.



Important themes to catch! With timestamps:

0:02:22 Sales Enablement: Breaking Down Complexity to Accelerate Speed to Revenue

0:06:32 Roderick’s Story of Surviving a Sleep Stroke

0:08:48 Overcoming Aphasia After a Stroke

0:13:58 Overcome Adversity Through Faith, Family, and Friends

0:18:11 Moving from Fear to Love

0:20:01 Taking Ownership of Life’s Challenges

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Quote of the Day:

“As you begin to realize that every different type of music, everybody’s individual music, has its own rhythm, life, language and heritage, you realize how life changes, and you learn how to be more open and adaptive to what is around us.” Yo-Yo Ma


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