This week’s theme: Socially Conscious Branding
“If you have no purpose, you have no profits.”
According to our guest expert, a successful brand is not the result of creating a great marketing campaign; it’s about building a great business story. Having a great brand means having a purpose, developing a culture of focus-driven branding, giving back to the community, and being purpose-driven. Moreover, purpose-driven companies devote resources to developing their brand’s purpose, which distinguishes them from competitors and offers customers a reason to select them over competitors.
Let’s hear more about it from our returning guest. Welcome back, Larry!
From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success
This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire. Today we talk about socially conscious branding for brand success.
Larry is a brand strategist, strategic growth advisor, and CEO whisperer with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving business landscape. He collaborates with clients determined to take their brand to the next level in terms of driving brand performance, customer affection/loyalty, and business growth to a level of success they envision.
Larry created BRAND: NEW DAY, a one-of-a-kind brand-building and thought leadership Retreat designed exclusively for an individual company’s management team determined to take a fresh look at their brand and drive success to the next level. This deep-dive, collaborative program was originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is the thought leadership Roundtable that emulates an open enrollment, interactive idea exchange with like-minded peers, business leaders. Each program is delivered in-person and virtually.
Larry founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School. Now in its 14 th year, these popular programs have showcased over 50 CEOs of iconic and leading brands. At Babson College, Larry created and produces BrandBites, a CEO Fireside Chat series of brand-building thought leadership conversations focusing on entrepreneurship, brand leadership, and innovation. Series is sponsored by Delta Air Lines.
He is the co-host of Name Brands, CBS Boston. This insightful and entertaining brand leadership podcast show features in-studio conversations with CEOs of leading brands who share their vision and leadership perspective to create and build best-selling brands, dominate product categories, and build brand equity.
Connect with Larry:
His previous From Fear to Fire guesting episode here
Quote of the Day:
“Successful people have a social responsibility to make the world a better place and not just take from it.” Carrie Underwood
Join The Humanity Project– a free FB group dedicated to providing a safe place to connect, learn, serve, and grow.