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This week’s theme: Event Experience

Event experience is the key to creating memorable, impactful gatherings that reflect a brand’s values and reputation. With a commitment to excellence, innovation, and integrity, a trusted event partner ensures flawless execution, managing every detail to elevate the brand. In high-stakes environments, where time and resources are limited, delivering a seamless event experience is crucial to leaving a lasting, positive impression on attendees.

Ultimately, the goal is for attendees to leave feeling inspired and impressed, rather than fixating on minor mishaps. A strong event experience transforms challenges into opportunities, ensuring that a brand’s message is communicated clearly and effectively while making a lasting impact.

From Fear to Fire: Secrets to Overcome Fear, Embrace your Gifts and Achieve Success

This is the place where real people share real challenges. Where you can find a common bond and uncommon wisdom through their stories. Use tips from the breakthroughs of others to jump start your success. Speaker, author, adventurer, and host Heather Hansen O’Neill takes you on the journey from fear to fire.  Today we talk about the importance of delivering a seamless event experience to elevate a brand and leave a lasting positive impression on attendees.

Wendy Porter

Wendy is a seasoned event strategist and industry thought leader, who worked for over two decades in marketing and events for major US corporations including UnitedHealthcare, before founding her own meetings and events company, Wendy Porter Events LLC, in 2015.

Based in Minneapolis, WPE specializes in both live and virtual events, meetings, tradeshows, conferences and VIP experiences. Producing over 1300 events and managing over $200 million in budgets, Wendy has won numerous national industry accolades and honors,. Most recently the 2024 Visionary Award with Smart Women in Meetings.

Her recent work as Vice-Chair of the Government Affairs team at the Live Events Coalition yielded a Congressional Bill that passed the House in April 2022. Her work supporting relief for the forgotten Live Events Industry during the COVID19 pandemic has been featured in the Wall Street Journal, on the Shepard Smith Show on CNBC, as well as in various media across the state of Minnesota.

Wendy serves on the National Board of Directors of the Live Events Coalition. She is also the Chair/Founder of the Minnesota Chapter of the LEC, and was the co-chair of 5050 Women On Boards, Minnesota Campaign, from 2019-2021.

When she’s not traveling the world for business or pleasure, you’ll find her speaking (in German!) to the plants in her award-winning garden or loving on her Australian Shepherd puppy.

Connect with Wendy:

Website: Wendy Porter Events, LLC

Social Accounts:
LinkedIn: Wendy Porter
Facebook: Wendy Porter Events
Instagram: Wendy Porter Events
X (Twitter): Wendy Porter

Quote of the Day:

“Life is about creating and living experiences that are worth sharing.” ~Steve Jobs

Have you heard about the new Elements of Adventure program??  Check it out here!